Driving force: Wheely

The most luxurious way to get from A to B – and back again – is in a Wheely chauffeured car

Motoring 2 Apr 2024

Wheely’s New First Class is available to members via the Wheely app, offering an elevated experience to loyal customers, with exquisite comfort and convenience

Wheely’s New First Class is available to members via the Wheely app, offering an elevated experience to loyal customers, with exquisite comfort and convenience

Wheely, the Swiss-born British luxury services company is tailor-made for city journeys and airport transfers, with automatic flight tracking, generous complimentary wait times and fixed-price fares – all fully bookable through the company’s app.

Wheely sets the highest standards for service, safety, etiquette and discretion, with every chauffeur being trained at the Wheely Chauffeur Academy. It’s a process only one in eight applicants passes to become accredited. Afterwards, Wheely chauffeurs are guaranteed to dress smartly with pin-sharp etiquette, to complement driving a spotless Mercedes-Benz S-Class W223 for New First Class.

Wheely is headquartered in London, with its services available in London, Paris and Dubai. Its manifesto states: “Time is not made. It is experienced.” Part of its mission then is to maximise the precious time of its clients, marrying absolute discretion with the highest hospitality standards.

Yet, Wheely is always striving to go one above. Take its New First Class service, its latest upgraded product, for members only. Customers can sit back and take advantage of the ultra- spacious W223 S-Class, the latest-generation full-size luxury sedan from Mercedes-Benz, with more headroom, legroom and elbow room, a panoramic sunroof, heated seats and rear seat pillows. Additional benefits include the calming scent of an Acqua di Parma Buongiorno car diffuser, refreshing towels and complimentary bottles of Fiji water.

Wheely sets the highest standards for service, safety, etiquette and discretion, with every chauffeur being trained at the Wheely Chauffeur Academy
Wheely sets the highest standards for service, safety, etiquette and discretion, with every chauffeur being trained at the Wheely Chauffeur Academy

New First Class has been designed to give customers the same impression they get when entering a five-star hotel room, embodying Wheely’s philosophy of “modern tradition” – timeless, luxurious and discreet.

Members can access New First Class, Chauffeur for a Day (CFAD) and Concierge services. The CFAD and Concierge services allow Wheely customers to recoup time by asking their chauffeur to assist with errands and time-consuming logistics, from handling dry-cleaning and delivering sensitive documents, to picking up their favourite wine. Almost no task is too small.

Since true chauffeurs provide an experience, Wheely chauffeurs are trained to leave clients with a lasting memory. If a passenger is delayed, they’ll wait 20 minutes without disturbing them. Should a passenger need to make an unscheduled stop, they will quickly find the best route. Since Wheely believes that time is the ultimate luxury, the most precious asset any of us has, its chauffeurs are trained to accommodate their customer’s wishes.

And that starts when they touch down. Another of Wheely’s pledges – Perfect Airport Pickups – means automatic flight tracking. Passengers simply input their departure date and flight number, and Wheely takes care of the rest, with up to an hour of complimentary waiting time and a faultless meet-and-greet at pick-up.

With the Easter holidays just behind us, it might just be time to give Wheely’s New First Class a go for yourself…

wheely.com