Pole position: Globe-Trotter x Aston Martin

The luxury British luggage maker and marque team up on a stylish new collection inspired by the sound of Aston Martin’s brand-new racer

Motoring 4 Jul 2024

Britain’s summer of sport revs up with the return of the British Grand Prix on Sunday 7 July, held at the renowned Silverstone Circuit.

The world of Formula 1 has always been a glamorous and high-octane one. As much as football is a billion-pound industry, it will never quite match the jet-set glamour of F1, where celebrity drivers traverse the world’s most captivating (read: expensive) locations, all vying for the chance to pass the chequered flag in first position.

While the Max Verstappen dominance is ongoing, one team looking to make an impression this year is the Aston Martin Aramco Formula One® Team, the F1 division of the historic British marque.


It’s a little-known fact that Aston Martin made its F1 debut back in 1959, driven by legendary racer Roy Salvadori, before the luxury car brand retired from the sport just a year later. It wasn’t until 2021 that the marque made a return, spearheaded by Sebastian Vettel and Lance Stroll, with veteran Spanish racer Fernando Alonso joining in 2023 to replace Vettel. Both Stroll and Alonso are currently behind the wheel of Aston Martin’s recently unveiled AMR24, the first car to be designed and built at the marque’s plush new AMR Technology Campus in Silverstone.

To celebrate the track debut of the AMR24 – and the highly anticipated return of the F1 season – Aston Martin Aramco has unveiled its latest collaboration with British luggage maker Globe-Trotter. This comes just a year after the two collaborated on a limited-edition case collection which featured a piece of carbon fibre taken from the sidepod of the AMR23 race car, driven by Alonso. This time the collection has expanded to include a luggage tag, Mini Attaché, Miniature Case and both Carry-On and Check-In sized suitcases. The collection also features an eye-catching soundwave illustration screen-printed onto the suitcase body, inspired by the sound of the AMR24 race car, and once again in Aston Martin’s rather fetching signature green hue.

Globe-Trotter has a unique history of teaming up with famous names in the fields of entertainment, fashion and sport. These range from Gucci and Tiffany & Co. to Tyler, the Creator, Disney and 007. Aston Martin may not seem like the most obvious collaborator, but there is plenty of synergy between the two. Both are heritage British brands (Aston Martin was founded in 1913 and Globe-Trotter way back in 1897) that value provenance, craftsmanship, innovation and performance.

Similarly, F1 has always been synonymous with luxury, but it is only in recent years that it has been associated with high-fashion circles, too. Lewis Hamilton is of course leading the charge with this, in much the same way that David Beckham made personal grooming and diamond ear-studs for men socially acceptable in the late ’90s. Hamilton’s head-to-toe designer bling may not be everyone’s cup of tea, but the British racer is undeniably daring with his sartorial choices and, as such, is a regular sight on the red carpet and at the top of best-dressed lists. Interestingly, F1 is the second fastest-growing sport contributing towards the Earned Media Value (EMV) of fashion brands, which increased by 35 per cent last year.

All that is to say that motorsport is facing a fashionable future. And whether you’re planning to follow the F1 season all the way to Abu Dhabi in December, or are even planning your own road trip, the new AMR24 collection is a savvy investment in two icons of British design.

Prices start from £225; globe-trotter.com