Italian luxury house Brunello Cucinelli has chosen Harrods to unveil its visionary festive dream. Visitors are invited to embark on a mythical journey brought to life across 21 windows and temporary pop-ups.

The pop-ups’ narrative follows the adventures of Philo, a gentle griffin and guardian of Solomeo, the Umbrian hamlet where the company is based. This legendary creature, featured on Solomeo’s coat of arms, brings the village’s serene spirit to London – championing ideals of knowledge and kindness. And the project’s name, “Feelosophy”, reflects the humanistic ethos at the core of the family-run luxury house.

A curated selection of exclusive pieces will also be presented in the two Brunello Cucinelli boutiques inside Harrods – think elevated partywear in the brand’s signature muted palette. Womenswear will include a dazzling double-breasted blazer with croc embroidery and matching trousers, showcasing the intricate interlacing of mohair, silk and linen. For men, a wool-and-cashmere deconstructed blazer is paired with a coordinating waistcoat and tailored trousers featuring double pleats and waist tabs.

If you’re looking to elevate your festive wardrobe, this is the perfect place to begin.

Visit Brunello Cucinelli at Harrods, 87-135 Brompton Road, London SW1X 7XL