To say the weather so far this year has been hit and miss would be quite the understatement. But in spite of consistently disappointing temperatures, outdoor gatherings have been a saving grace as restrictions on socialising gradually ease. As a result, investing in our gardens is big business, with Google data showing a 39 per cent increase in searches. While last year saw a boom in people getting back to nature and growing their own fruit and veg, this year is all about making the most of our green space and showcasing it in Instagrammable fashion.
From rattan furniture to ‘tablescaped’ picnic tables loaded with posh snacks and craft cocktails, summer 2021 is all about celebrating the gift of the garden. This is reflected in current retail trends, with sales in alfresco furniture and accessories and barbecues apparently ‘saving the high street’.
Italian designer Brunello Cucinelli, best known for his eponymous brand’s luxury knitwear and fabrics, is on trend this year with the release of a debut gardening offering. Inspired by authentic and simple values, as reflected in the company’s artisanal factory in Umbria, with its slow-made ethos and local craftsmanship, the new collection features subtle tones, soft textures and natural materials.
Covetable gardening tools, beautifully made from walnut wood, sit alongside gorgeous new outdoor throws, blankets and pillows in natural shades. According to Brunello Cucinelli, the colours of the materials ‘recall the nuances of nature – from its subtlest tones to the most intense ones – and their soft textures are soothing and relaxing, inviting us to embrace a new idea of comfort. Refined decorative elements, which stem from skillful manufacturing techniques, define the notion of space, creating a cozy and intimate atmosphere.’
Shop the Spring/Summer 2021 Lifestyle Collection at shop.brunellocucinelli.com