Ferrari is pushing its bespoke business with the dual launch of the Monza SP1 (pictured) and SP2. Paying tribute to the brand’s rich heritage, the cars are the first models in the new “Icona” class and hark back to the 1940s and 50s but with modern-day technology. They are particularly reminiscent of the 1948 166 MM. There will be fewer than 500 of the two models built and prices are estimated at around £2.5million. Business plan accomplished.
Prancing horsepower: Ferrari
Ferrari's new bespoke Icona class draws on the style of the 40s and 50s with the technology of today