Rolls-Royce has lent a hand, and a little brand recognition, to the latest chair from David Hugh Ltd: the Elysium-R.
On display at the Rolls showroom in Mayfair, it promises to be the world’s most technologically advanced armchair.
The gravity-neutralising chair has armrests filled with a gel that mimics human skin and is covered in the finest Swedish cattle hide.
Limited to only 18 models, it is a very high-end place to park your rear. And it should be at £38,000. The Rolls-Royce of chairs, no doubt.