Hublot’s first foray into the smartwatch market came in 2018 with a limited edition connected version of its Big Bang, designed to mark the 2018 FIFA Football World Cup in Russia. This year sees it expand on this to take its digital offering to a new dimension with the introduction of the Big Bang e.

Blending the lines between traditional watchmaking and the latest technology, the timepiece comes with several new functionalities beyond its ‘time only’ analogue function, including complications such as a perpetual calendar, moon phase and second GMT time zone, displayed on an AMOLED high definition touchscreen.

These, and more, are powered by Wear OS by Google, allowing the wearer to customise their watch to make use of features such as Google Assistant and Google Play, tailoring notifications and messages for a more personal experience. Hublot has taken this a step further by calling on its Hublot ambassadors to create special dials that will be gradually unveiled, the first set of which will be designed by artist Marc Ferrero. Every three hours the dial changes colour, with every full hour marked with the appearance of a five-second animation.

As to be expected from Hublot, just as much attention has been paid to the build of the timepiece. The case is crafted from either black ceramic or titanium using the innovative ‘sandwich’ construction introduced by Hublot in 2005. This complex piece of engineering comprises 42 components, 27 of which are for the K module that houses the digital heart of the watch. Other elements mark this out as unmistakeably a Big Bang, from the design of the screws and pushers to the sturdy deployment clasp and patented One Click system that allows for easy changing of the strap.

hublot.com