In an industry often dominated by corporate CEOs and faceless brands, maverick George Bamford can always be relied upon to inject a large dose of personality into the watch world. It’s little surprise, therefore, that his company Bamford London remains the go-to destination for bold timepieces tailored for equally colourful styles and tastes. 

The new additions to its B347 range bring even more choice. The handsome monopusher chronograph, powered by the Sellita SW510 automatic movement, now comes with a titanium case – a contemporary and hard-wearing choice. Matching this modern aesthetic are six new dial colour combinations. These span sophisticated tones of claret, grey, khaki green and dark brown, while two navy-blue models include a take with eye-catching aqua-blue sub counters.

You can dial up the look further with the new vulcanised rubber straps, available in yellow, red, purple, flame orange, navy blue, winter green, grey, black and Bamford’s signature aqua blue. Meanwhile, should you wish to mix and match further, its website offers the full range of leather, Cordura and canvas straps. These can be effortlessly changed thanks to the quick-release spring bars, making switching up your watch to complement your outfit easier than ever. 

bamfordlondon.com