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Watches and jewellery
28 January 2021

Play time: Breitling x DREST

Words: 
Eleanor Pryor
Watches and jewellery
28 January 2021

Play time: Breitling x DREST

Words: 
Eleanor Pryor

Breitling launches its partnership with fashion gaming app DREST with a special styling challenge

While for most of us at the moment the opportunities to dress up are few and far between, interactive fashion app DREST lets us vicariously live out our sartorial dreams from the comfort of our own homes. The game lets you virtually become a top fashion stylist, challenging you to put together mood boards and digital photoshoots using real-life products from some of luxury fashion’s most sought-after labels, all of which are shoppable at the click of a button.

However, while the app lets you pick from pieces from more than 200 brands, outfits have been missing that final finishing touch – until now. Breitling is the first luxury watch company to partner with DREST, with its chic Chronomat collection for women the first of its timepieces to appear on the platform.

Misty Copeland wears the Breitling Chronomat for women collection

To kick off the partnership, the watchmaker has enlisted the help of one of its Spotlight Squad ambassadors, trail-blazing ballet star Misty Copeland. The Breitling x DREST Mood Board challenge will launch from 29 January for 72 hours, where participants can be in with the chance of winning a watch from the collection by creating their own mood board, which along with images of the watch can be accessorised with a special collection of stickers. After being rated by the DREST community, the best 20 creations will be judged by Misty, who will personally select her favourite, with the winner announced on 7 February.

breitling.com; drest.com

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