David Clulow has always managed to effortlessly combine the most rigorous and professional eyecare with being a luxury brand. Not only does the opticians work with the finest optometrists in the country, it also has the best selection of frames: a carefully curated choice of the finest and most fashionable eyewear brands including Oliver Peoples, Persol, Tom Ford, Gucci, Ray-Ban, Chanel, Bulgari and Prada. David Clulow certainly has an eye for style, and this is now more apparent than ever before with the thorough refresh of its London stores.

The opticians has refitted its stores to give them a relaxed, members’ club-feel complete with walnut cabinets boasting Art Deco-esque strong brass panels, handles and details. These are complemented by the calming and classic shade of navy on the walls, dark wood floors and comfortable royal blue chairs. It’s a classic and luxurious style that remains entirely modern, especially next to the gleaming, crystal-clear screens positioned around stores to inspire your new look.

The refined, salubrious atmosphere doesn’t, however, mean that any of the opticians feel dark. The mirrors are lit by the kind of magic light that shows everyone at their best aspect – not that it’s inaccurate it’s just you on a good day. And the David Clulow team’s expertise in eyewear certainly extends to gently advising customers on the most suitable frames to suit their face and style. They make looking for the perfect pair fun, even for the most reluctant shopper.

David Clulow Opticians has branches across London including ones in Canary Wharf, Moorgate and Bank. Visit davidclulow to find out more and book an eye test, with the promise of expert aftercare for life