In the traditional and often rarified world of high-end watchmaking, there are few that dare to be disruptors. Recent years have seen the Bamford Watch Department revolutionise the approach to customisation, making waves for its bold personalisation of luxury timepieces and partnering with some of the industry’s biggest names to offer a more bespoke horological experience to customers. But before them came Franck Muller, who similarly tested the limits of aesthetics with its creative and oft-eccentric designs.

The two make natural partners, and the watchmaker’s Crazy Hours timepiece seems a particularly fitting canvas for their latest collaboration. This watch sees the hour numerals displayed in an unconventional, scattered way across the dial. Yet, thanks to its clever mechanism, the hour hand always jumps to the next in the correct order. 

Even more playfully, here the timekeeper is everyone’s favourite cartoon hound, Snoopy. While he takes centre stage keeping things ticking away, his arms making their way around the dial, his trusty sidekick Woodstock also pops up twice. Contrasting the whimsical design is the modern monochromatic colour scheme, pairing a matt black stainless-steel case and black hand-sewn fabric strap. The watch is limited to 25 pieces, presented in a special presentation box in a fun finishing touch.

£28,000; bamfordwatchdepartment.com