Discover
Watches and jewellery
13 July 2022

Purple reign: TAG Heuer Monaco Purple Dial Limited Edition

Words: 
Eleanor Pryor
Watches and jewellery
13 July 2022

Purple reign: TAG Heuer Monaco Purple Dial Limited Edition

Words: 
Eleanor Pryor

TAG Heuer’s idiosyncratic Monaco gets an even bolder new look in this purple-hued limited edition

Since its launch in 1965, TAG Heuer’s Monaco has never been one to play by the rules. It made waves with its angular square design; a shape normally reserved for dress watches but rarely seen in high-octane racing timepieces such as this. Combined with its bold blue dial and contrasting “squircle” counters, it’s become a true horological design classic. 

A new limited edition pushes its daring aesthetic to a new level, decked out in an unusual purple colour scheme. The dial is all the more intriguing thanks to the gradient design, its smokey effect complemented by the black sub dials and sleek details including the rhodium-plated indexes and hands with white Super-LumiNova for added legibility. 

It’s a contemporary look that nods to the past; true TAG Heuer fans might notice echoes of the 1969 Heuer Monaco reference 1113B and the early reference 1533 Calibre 15. These models featured a dial finish with a blue metallic paint that, over the decades, tends to patinate from its original hue to a dégradé purple colour that is faded in the centre and darker around the edges. 

The mechanics at its heart are just as modern as the exterior, powered by the watchmaker’s in-house Calibre Heuer 02, complete with an impressive 80-hour power reserve. The black alligator strap lined with purple finishes off the watch with impact, while the caseback comes engraved with the watch’s number out of the 500 available. 

tagheuer.com

Sign up to our newsletter and receive curated edits of the best of Brummell.

No spam. No waffle. Just the good stuff.

* indicates required

Like what you’re reading?

Sign up to our newsletter and we’ll send you curated edits of the best of Brummell – landing in your inbox every week.

Follow Brummell on Instagram

Think of it as your daily scroll through the best of Brummell.

Follow Brummell
Christmas party season is upon is, which means dusting off our best suits and getting dressed up to the nines. ⁠
⁠
If your formal wardrobe is in desperate need of an upgrade, you can rely on the new Code collection by @corneliani_official. ⁠
⁠
The Italian house combines craft with dandyism for a collection that’s ideal for making an impression, as the accompanying campaign – shot on location @eastnor_castle – showcases. ⁠
⁠
“A good suit doesn’t shout; it reveals itself quietly, through balance, fit and the confidence it gives the man who wears it.” Commented Corneliani style director Stefano Guadioso Tramonte. “That’s true, modern elegance.” ⁠
⁠
#menswear #corneliani #fashion #brummell