The new Italian Moments line from Acqua di Parma takes us on an olfactory journey across the Bel paese, harnessing the relationship between smell and memory with three of its iconic scents – Luce di Colonia, La Casa sul Lago and Buongiorno.

The packaging of this escapist fragrance collection is designed to evoke the feelings of a summer day spent in the lush Italian countryside. A fresh aesthetic featuring colourful illustrations was created by Lucrezia Viperina, a graduate of Istituto Europeo di Design. Almost recalling a “Proust phenomenon”, the collection is filled with optimistic emotions and sensations. Think of a morning in a sun-drenched citrus garden in Sicily, or the clear blue water of Lake Maggiore on a placid mid-August afternoon.

Luce di Colonia pays homage to the iconic fragrance designed by Baron Carlo Magnani in 1916, featuring a blend of citrus essences, floral notes and warm woody accents. Neroli, patchouli, and vetiver create a radiant bouquet together.

La Casa sul Lago candle

La Casa sul Lago is an ode to the sense of calm found in a lakeside villa nestled among pine-swathed hills. With their unwinding properties, cyclamen, musk and aquatic notes offer a sense of sophisticated grandeur combined with tranquillity.

Buongiorno fragrance diffuser

Meanwhile, Buongiorno delivers the energy of a warm morning spent in nature. Aromatic notes typical of Mediterranean scrub, such as mint, rosemary and cedarwood recreate a gentle herb-scented breeze. Prepare to be transported to golden rolling hills, cypress-tree-lined roads and medieval villages with this Tuscany-inspired fragrance.

The limited-edition series is available as 200g candles and 180ml diffusers; acquadiparma.com