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16 December 2019

If the suit fits: Gieves & Hawkes

Brummell X: GIEVES & HAWKES
Style
16 December 2019

If the suit fits: Gieves & Hawkes

Brummell X: GIEVES & HAWKES

With more than two centuries of expertise, luxury Savile Row tailor Gieves & Hawkes combines its rich heritage with a modern sartorial style

Dressing for winter can be a minefield; as the temperatures drop, our wardrobes are put to the ultimate test. Navigating potentially sub-zero temperatures while staying on top of your sartorial game is no mean feat, especially with seasonal soirées filling the pages of your diary.

Historic British tailor Gieves & Hawkes has the art of autumn/winter dressing down to a tee, offering a mix of luxurious knitwear and accessories alongside hardy winter coats and refined three-piece tailoring. To highlight its durable and stylish pieces, the outfitter headed to the barren Icelandic countryside and coastline to showcase the versatility of its AW19 collection.

Gieves & Hawkes originated as two separate businesses (British Army tailor Thomas Hawkes in 1771 and Royal Navy supplier James Watson Gieve in 1784) before the two brands joined names and forces in 1974. Having more than two centuries of combined military tailoring experience under its belt, and occupying the prestigious address of No.1 Savile Row, has helped establish Gieves & Hawkes as one of the world’s most sought-after bespoke tailors. The brand has a rich history, counting Admiral Lord Nelson and Winston Churchill among its prestigious clients. And while history and military roots remain at the heart of Gieves & Hawkes, the outfitter is proud to be a modern heritage brand.

‘Reinterpreting tradition’ is the theme of the new-season collection, which reimagines key tailored silhouettes for the modern wearer, showcased against a backdrop of the incongruous and otherworldly Icelandic landscape. At its essence, the collection respects the heritage of the brand while welcoming in a newer, more modern aesthetic. The ability to retain its roots while always looking to the future has kept Gieves & Hawkes relevant and in-demand for decades.

Elegant tailored suits form the backbone of the collection, in midnight blue and indigo shades – inspired by the brand’s historic association with the Royal Navy – alongside a perennially stylish slate-grey three-button flannel suit with striking teal overcheck. Another investment piece is the wool and mohair overcoat in an autumnal rust hue, which contrasts magnificently against the eerie natural black sand at Iceland’s famous Reynisfjara beach.

Distinguished eveningwear is another Gieves & Hawkes signature, which is ideal for the upcoming party season. James Bond creator Ian Fleming favoured Gieves & Hawkes bespoke suits, and the classic 007-style black and midnight blue tux remains a staple of the brand’s formalwear. Jewel-toned ruby velvet and bronze and black silk jacquard, meanwhile, provide stylish and contemporary alternatives.

Bespoke tailored pieces designed to last a lifetime and capsule wardrobe essentials that will see you through multiple seasons are all crafted around the modern, cosmopolitan man – with a proud sense of British heritage in every stitch.

gievesandhawkes.com

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