Discover
Style
06 February 2023

Gradual reduction

Words: 
Antonino Biondo
Style
06 February 2023

Gradual reduction

Gucci kicked off the menswear season in Milan with a simplified aesthetic

The atmosphere before Gucci’s autumn/winter 23 show was anything but light-hearted. It was the first one since Alessandro Michele left the creative helm of the brand last November, and outside the Gucci Hub in Via Mecenate, there was a palpable mix of tension, excitement and burning curiosity.

Music was a pivotal muse for Gucci’s creative team, who took over the direction of the brand in the interim as the search for a new creative director continued behind the scenes. Playing centre stage on a circular podium, Marc Ribot’s Ceramic Dog electrified the venue with the trio’s blend of jazz and punk influences, while artists including Nick and Susie Cave, Kai and Ghali watched from the front row.

From the very first look – a white tee and oversized khaki trousers – it was clear that “simplification” is the key takeaway for this autumn/winter outing. In a mashup of contrasting influences from music genres through the decades, the collection conveyed a more streamlined touch than Michele’s highly stratified aesthetic that we had become used to.

Details and accessories

Details and accessories

1970s-inspired tailoring was refreshed with sharp raw cuts, while structured motorcycle garments took inspiration from vibrant multicoloured sportswear from the ’80s. And then there was workwear worn in a loose ’90s manner, along with flared denim trousers and a long checked skirt that hid the silhouette. Tops with the deepest V-necks, sailor beanie hats and slouchy ankle boots recalled the “Indie Sleaze” rock’n’roll style of the noughties and 2010s.

This oversized bag was one of many nostalgic throwbacks

This oversized bag was one of many nostalgic throwbacks

There were also pleasing nods to the past in the form of Tom Ford-era hardware, which sealed off oversized bags, and the much-loved Princetown backless shearling loafers which have returned with a chunkier silhouette. “Crystal GG” is the new interpretation of the house’s monogrammed canvas, and it appeared throughout the leather accessories.

The difficult task of delivering a collection while in creative director limbo has been accomplished without any shock or surprise. Although Gucci has turned the volume down a bit, it has retained its laid-back, slightly romanticised take on masculinity. We’ll have to wait until September 2023 to find out what direction Gucci takes under its new creative director, Sabato De Sarno, appointed two weeks after the show.

Sign up to our newsletter and receive curated edits of the best of Brummell.

No spam. No waffle. Just the good stuff.

* indicates required

Like what you’re reading?

Sign up to our newsletter and we’ll send you curated edits of the best of Brummell – landing in your inbox every week.

Follow Brummell on Instagram

Think of it as your daily scroll through the best of Brummell.

Follow Brummell
Christmas party season is upon is, which means dusting off our best suits and getting dressed up to the nines. ⁠
⁠
If your formal wardrobe is in desperate need of an upgrade, you can rely on the new Code collection by @corneliani_official. ⁠
⁠
The Italian house combines craft with dandyism for a collection that’s ideal for making an impression, as the accompanying campaign – shot on location @eastnor_castle – showcases. ⁠
⁠
“A good suit doesn’t shout; it reveals itself quietly, through balance, fit and the confidence it gives the man who wears it.” Commented Corneliani style director Stefano Guadioso Tramonte. “That’s true, modern elegance.” ⁠
⁠
#menswear #corneliani #fashion #brummell