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28 October 2025

Escape to the Country with Oliver Brown

Words: 
Georgie Young
Style
28 October 2025

Escape to the Country with Oliver Brown

Words: 
Georgie Young

Inspired by Highland landscapes and made for life both urban and rural, Oliver Brown’s AW25 collection captures the enduring pull of the countryside

 

The English countryside is particularly alluring in autumn. After summer’s colourful furore – all sunlit spritzes and passport stamps and overfull calendars – there’s something soothing about cooler air and dew-laden leaves; a sense of calm you only get from a long walk in a sun-faded, autumn-brushed landscape. It’s a return to rhythm, to slower mornings and familiar rituals. A return, quite simply, to home.

That seasonal shift lies at the heart of Oliver Brown’s autumn/winter 2025 collection, A Field Day. The brand has long been inspired by the rural landscape as the seasons turn, and it deepens that relationship this year – not merely referencing the countryside, but designing for it.

Fluid silhouettes are designed to move easily between city and country

‘Many of our customers split their time between the city and the country, just as I do,’ says Oliver Brown founder Kristian Ferner Robson. ‘These are clothes that transition naturally – from a muddy walk to a pub lunch, or a weekend away to the Monday-morning commute.’

The palette takes its cue from the painting Glencoe by Alfred de Bréanski Sr – a brooding vision of the Scottish Highlands on the brink of autumn. It sets the tone for a collection rich in autumnal colours: mossy greens, peat browns, soft purples and a whisper of terracotta, like a fallen leaf underfoot. ‘British nature, at its most dramatic, remains one of the finest sources of inspiration,’ says Robson. Form follows feeling. The silhouettes are more fluid – designed to move easily between city and country. A standout is the moss-green loden Teba jacket, a softly structured Spanish classic reimagined for the English outdoors and easily layered over a cashmere navy knit.

Raglan-sleeved overcoats offer relaxed definition, bringing ease and intention to outerwear, while brushed flannel, needlecord and classic tweeds deliver nostalgic elegance – this is still country dressing ,but with a modern, Oliver Brown twist. There’s function, too. For autumn/winter2025, the brand has collaborated with heritage gunmaker F Beesley – a fellow Chelsea-based outfit equally obsessive about craftsmanship – to create a capsule collection for country pursuits.

Oliver Brown's new season campaign is inspired and designed for the British countryside

The seven garments have been designed for F Beesley and London Gun Co teams to wear in the field, with each piece featuring functional details – from flexible knife pleats to perfectly positioned gilet pockets. At the capsule’s core is a bespoke tweed (woven at Lovat Mill on the Scottish Borders), peppered with purple flecks that echo the heathered moors of Bréanski’s painting. What Oliver Brown offers is countryside dressing, not as costume, but as continuity. As Robson puts it, these are ‘timeless clothes, made well, that reflect something honest about how [people] live’.

And in a season that marks a shift in pace and place, A Field Day offers a return to something enduring. Wherever the Oliver Brown man has been, this season welcomes him back– to warmth, to quality, to home.

oliverbrownlondon.com

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