The Japanese artist teams up with the French champagne giant for a colourful limited-edition collaboration
Oscar Wilde once quipped that, ‘Pleasure without champagne is purely artificial’. And surely the legendary wit, who was famously partial to a tipple, would have taken great pleasure in the playful new Dom Pérignon x Takashi Murakami collaboration.
This new partnership is the latest chapter in Dom Pérignon’s recent slew of collaborations with iconic creators – among them actors Zoë Kravitz and Tilda Swinton, and musician Iggy Pop. In fact, since 2005, the maison has endeavoured to create tributes to and collaborations with some of the world’s most influential cultural figures, including Jean-Michel Basquiat, Karl Lagerfeld and Jeff Koons.
Japanese artist Murakami brings his trademark kawaii “smiley flowers” to the iconic champagne brand, adding a vibrant floral landscape to a limited-edition vintage 2015 bottle and gift box, and a rosé 2010 version.
Murakami’s instantly recognisable flowers are his most famous motif alongside the now-iconic “Monogram Multicolore” print for Louis Vuitton that produced easily the most covetable handbag of the early 2000s. But behind the cute faces and poppy colours lie hidden depth and complexity – just like a drop of Dom Pérignon.
Dom Pérignon x Murakami Vintage 2015
The flowers are part of Murakami’s self-styled Superflat art movement. “Flatness” in this case refers to the two-dimensional appearance of the cartoons inspired by traditional Japanese woodblock prints (ukiyo-e). The term also describes how Japanese society and culture often “flattens” distinctions between high and low art and even fantasy and reality.
Just as his Louis Vuitton handbags defined a very specific time for fashion, Murakami looks at his collaboration with Dom Pérignon as a piece of legacy-making and an exercise in creating a time capsule. This aligns beautifully with Dom Pérignon’s DNA. The luxury brand only produces vintage champagne, meaning that each bottle is made from grapes harvested in a single year. Each vintage is intended to express the unique character of that particular harvest, which is why ageing and careful production are so crucial to the maison.
‘Through my collaboration with Dom Pérignon, I wanted to express a form of time travel,’ Murakami explains. ‘My goal is to remain relevant in 100 or 200 years, and to transcend time. When the label has aged and I am gone, and my children are gone, I hope that people of the future, when they see it, will reimagine 2025 in their own minds.’
Dom Pérignon x Takashi Murakami Limited Edition Gift Boxes are available from Selfridges, starting from £230
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