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Art and design
13 May 2021

Let’s go outside: Brunello Cucinelli launches new season collection

Art and design
13 May 2021

Let’s go outside: Brunello Cucinelli launches new season collection

To say the weather so far this year has been hit and miss would be quite the understatement. But in spite of consistently disappointing temperatures, outdoor gatherings have been a saving grace as restrictions on socialising gradually ease. As a result, investing in our gardens is big business, with Google data showing a 39 per cent increase in searches. While last year saw a boom in people getting back to nature and growing their own fruit and veg, this year is all about making the most of our green space and showcasing it in Instagrammable fashion.

From rattan furniture to ‘tablescaped’ picnic tables loaded with posh snacks and craft cocktails, summer 2021 is all about celebrating the gift of the garden. This is reflected in current retail trends, with sales in alfresco furniture and accessories and barbecues apparently ‘saving the high street’.

Italian designer Brunello Cucinelli, best known for his eponymous brand’s luxury knitwear and fabrics, is on trend this year with the release of a debut gardening offering. Inspired by authentic and simple values, as reflected in the company’s artisanal factory in Umbria, with its slow-made ethos and local craftsmanship, the new collection features subtle tones, soft textures and natural materials.

Covetable gardening tools, beautifully made from walnut wood, sit alongside gorgeous new outdoor throws, blankets and pillows in natural shades. According to Brunello Cucinelli, the colours of the materials ‘recall the nuances of nature – from its subtlest tones to the most intense ones – and their soft textures are soothing and relaxing, inviting us to embrace a new idea of comfort. Refined decorative elements, which stem from skillful manufacturing techniques, define the notion of space, creating a cozy and intimate atmosphere.’

Shop the Spring/Summer 2021 Lifestyle Collection at shop.brunellocucinelli.com

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Christmas party season is upon is, which means dusting off our best suits and getting dressed up to the nines. ⁠
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If your formal wardrobe is in desperate need of an upgrade, you can rely on the new Code collection by @corneliani_official. ⁠
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The Italian house combines craft with dandyism for a collection that’s ideal for making an impression, as the accompanying campaign – shot on location @eastnor_castle – showcases. ⁠
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“A good suit doesn’t shout; it reveals itself quietly, through balance, fit and the confidence it gives the man who wears it.” Commented Corneliani style director Stefano Guadioso Tramonte. “That’s true, modern elegance.” ⁠
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#menswear #corneliani #fashion #brummell