Discover
Watches and jewellery
13 February 2024

Time to celebrate: Piaget Polo 79

Words: 
Eleanor Pryor
Watches and jewellery
13 February 2024

Time to celebrate: Piaget Polo 79

Words: 
Eleanor Pryor

With the Piaget Polo 79, the watchmaker is marking its 150th year in style by reviving one of its most pioneering timepieces

A birthday as big as ones 150th deserves an extraordinary celebration, and Piaget has already started pulling out all the stops as it marks this landmark anniversary. With the release of the new Piaget Polo 79, its bringing back to life one of its most iconic timepieces, the original Polo, a watch that defined its era and remains as charming today as when it was launched 45 years ago.  

In horological terms at least, the 1970s were defined by the dominance of elegant sports watches. As dress codes loosened and lifestyles became more active, the industrys biggest names adapted in response and began approaching high-end watchmaking with a more casual eye.  

Piaget Polo 79

We really had to answer to this particular demand of our customers who are used to getting just dress watches,said Yves Piaget at the time. But now our customers like to do more and more sports. Thats part of the evolution of our lives today. They want to be exquisite, even in sport. They want to wear a better watch, even in their sports. So we created this sport line which is waterproof, shockproof. 

Of course, Piagets response to a “sports watch” was unlike any other. Launched in 1979, the Polo took inspiration from Yves Piagets love of the equestrian world. Despite its promised hard-wearing qualities, it didnt compromise on glamour when it came to looks. Rendered in 18ct yellow gold, from the dial to the bracelet, the watch quickly found favour with the international jet set. Its unconventional design, with its distinctive striped appearance, certainly couldnt help but catch the eye, achieved with its construction of alternating polished gadroon and brushed block links.   

Piaget Polo 79

Its svelte profile was made possible by Piagets then-revolutionary development of incredibly slim quartz movements. This is one of the few ways in which the new Piaget Polo 79 differs from the original, equipped instead with the ultra-thin 1200P1 automatic calibre. To accommodate this movement, as well as the crystal case back to view it in all its glory, the size of the watch has been slightly enlarged to 38mm. Beyond this, the otherwise faithful reproduction captures the exuberance of the 1980s in a fittingly celebratory style.   

£69,000, piaget.com 

Sign up to our newsletter and receive curated edits of the best of Brummell.

No spam. No waffle. Just the good stuff.

* indicates required

Like what you’re reading?

Sign up to our newsletter and we’ll send you curated edits of the best of Brummell – landing in your inbox every week.

Follow Brummell on Instagram

Think of it as your daily scroll through the best of Brummell.

Follow Brummell
Christmas party season is upon is, which means dusting off our best suits and getting dressed up to the nines. ⁠
⁠
If your formal wardrobe is in desperate need of an upgrade, you can rely on the new Code collection by @corneliani_official. ⁠
⁠
The Italian house combines craft with dandyism for a collection that’s ideal for making an impression, as the accompanying campaign – shot on location @eastnor_castle – showcases. ⁠
⁠
“A good suit doesn’t shout; it reveals itself quietly, through balance, fit and the confidence it gives the man who wears it.” Commented Corneliani style director Stefano Guadioso Tramonte. “That’s true, modern elegance.” ⁠
⁠
#menswear #corneliani #fashion #brummell