Rolex is a staple of many watch collections, and for good reason. This trusted name delivers big on both precise, quality watchmaking and an instantly recognisable style that has endured throughout the decades. But beyond personal tastes, they can also be some of the best investments on the market. With the assistance of the expert team at Phillips Perpetual, whether a seasoned connoisseur of the brand or looking to make your first purchase, you can buy with confidence with its carefully curated selection. Here are some of the standouts. 

Rolex Cosmograph Daytona Ref. 6240

The Rolex Daytona is a watch shrouded in history, not least for its association with Paul Newman and Phillips’ record-breaking sale of the actor’s personal model. It took its name from the Florida city to which motor enthusiasts flocked, its smooth sands ideal for high-speed racing, with Rolex becoming the official timekeeper to the Daytona International Speedway in 1962. While some of its earlier chronographs were something of a slow burner, today they are counted among some of the most covetable models around. This ref. 6240 from circa 1967 is particularly historically significant, as one of the first Daytonas to feature water-resistant screw-down pushers. Presented in unusually good condition, it features a collectible ‘panda’ dial and comes with the period stainless-steel Oyster bracelet (ref 7835).

£150,000; phillips.com

Rolex Cosmograph Daytona Ref. 116500LN

In the five years since it was launched, the 116500LN has become one of the most sought-after of the recent Daytonas, and indeed chronographs in general. It’s easy to see why, with its sleek black-and-white dial and high-tech Oyster steel bracelet bringing a contemporary edge while paying tribute to the trademark sporty look that has made the Daytona such an enduring favourite. Continuing this commitment to performance is the black bezel that nods to a 1965 model fitted with a black Plexiglas bezel insert, but here instead is constructed from robust, corrosion-resistant Cerachrom. This example comes in superb condition, with original box and international warranty to 2024. 

£29,500; phillips.com

Rolex Cosmograph Daytona ‘Zenith’ Ref. 16520

This in-demand piece takes its name from the fact that its movement was based on Zenith’s famous, high-frequency El Primero movement, albeit heavily modified. Its clean aesthetic only adds to the appeal, its glossy white dial with contrasting counters balancing a sporty aesthetic with a luxe edge. This model from 1999 is a particularly fine example, with its correct Luminova dial and solid end-link bracelet. It comes in original and unpolished condition, complete with the ‘punched paper’ guarantee.

£28,500; phillips.com