There’s good news for City workers on the lookout for an informed and personal luxury watch-buying experience. The Watches of Switzerland Group, the largest luxury watch retailer in the UK, has just opened a showroom at 100 Liverpool Street, on the edge of Broadgate Circle, the retail and leisure destination. It’s a home-coming for the retailer, which originally began trading on Ludgate Hill in 1924.

The impressive new store, totalling 530sqm, is a one-stop premium watch emporium that offers expertly curated timepieces over two floors. Within the space, long-standing partner Rolex has a large presence with its own dedicated showroom, while Omega has a boutique alongside the main retail showroom. On the ground floor eight brand areas can be found, housing partners including Audemars Piguet, Tudor, Cartier, IWC, Jaeger-LeCoultre, Panerai, Hublot and Breitling. This month sees Cartier occupying the first-floor pop-up, showcasing their timepieces in the exhibition space. Also on this floor is a luxurious private lounge and hospitality space. In the current climate, the store offers a tailored approach that also includes telephone consultations and virtual meetings, to keep clients safe and comfortable.

It’s a great addition to the area and whether you use the showroom as a lunchtime walkabout to whet your horological appetite, or to scrutinise in detail one coveted watch, you can enjoy the destination that conveniently allows you to view so many major luxury brands in one place. You can also rely on Watches of Switzerland’s excellent personal client service to offer aesthetic direction and technical advice, guiding you to the timepieces you want to gift, or want to add to your collection – or inspire you to buy the very watch you desire. Choosing a premium timepiece is an emotional and individual transaction and the experience at Watches of Switzerland will leave you wondering why you didn’t do it sooner.

watches-of-switzerland.co.uk