French fancy: March LA.B

The French watchmaker is celebrating the opening of its first London boutique with the launch of its AM69 Lexington watch in British green

Watches & Jewellery 3 Dec 2019

March LA.B AM69 Lexington

March LA.B AM69 Lexington

Founded between California and France, combining LA style and French heritage, luxury timepiece manufacturer March LA.B has partnered with prestigious French watch assemblers and leather goods artisans in Morteau, eastern France to create contemporary timepieces inspired by elegant vintage watches.

To celebrate the opening of its first boutique in London, March LA.B has launched the AM69 Lexington watch in British green (or French green as the founders might argue). The 36mm model features an automatic movement with a green see-through caseback and comes on a black lizard strap.