Christmas time: Brummell’s TAG Heuer gift edit

From advanced timekeeping to the fashion-forward designs, whoever you’re buying for find inspiration for the perfect present with the watchmaker’s wide selection of timepieces

Watches & Jewellery 3 Dec 2020

TAG Heuer Christmas gift guide

If there’s anything that this year has taught us, it is the importance of time. And from locking down with loved ones to long-distance Zoom calls with friends and family, we’ve all had to find new and creative ways to share it with those closest to us.

Time being the greatest gift is something that is understood on many levels by watchmakers such as TAG Heuer. This year, it celebrated its 160th anniversary, with its expertise in design and precision timekeeping only possible through more than a century of innovation. Even today, there’s the countless days, months and years that goes into the research, development and construction of every watch that leaves its Chevenez manufacture.

When it comes picking out the perfect present this festive season, what better way to celebrate than sharing this treasured commodity. And with TAG Heuer’s wide and varied selection of timepieces, there’s an ideal fit for every personality.


TAG Heuer Link

For the fashion guru: TAG Heuer Link

For an accessory with impact, look no further than the TAG Heuer Link. A radiant burst of red gold adds a touch of added glamour to the chic black dial, elegantly finished with diamond-set indices. This versatile piece can be dressed up or down with ease, presented on a smart-casual stainless-steel bracelet formed of stylish S-shaped links that curve beautifully around the wrist.

TAG Heuer Link, £2,150;

For the maverick: TAG Heuer Aquaracer

Turn heads with this stunning two-tone take on the iconic Aquaracer, combining a steel and gold case with a dazzling mother-of-pearl dial. Its 27mm size is ideal for more petite wrists, while it retains all the hallmarks of this classic diver’s watch, including a unidirectional turning bezel and screw-down crown along with a water resistance of 300m.

TAG Heuer Aquaracer, £1,650;

For the active: TAG Heuer Formula 1 

For those who like to live life in the fast lane, this feminine and sophisticated Lady Quartz version of the TAG Heuer Formula 1 watch features a shimmering mother-of-pearl dial with diamond indexes on a five-row brushed stainless steel bracelet. Balancing style and performance in equal measure, this elegant timepiece is water resistant to 100m. 

TAG Heuer Formula 1, £1,395;


For the sartorialist: TAG Heuer Carrera Chronograph

The iconic Carrera gets a contemporary update in this sleek and sophisticated chronograph. Taking its cues from the 1963 original, it retains the same clean, pared-back aesthetic with its carefully balanced dial. The sports-chic look is completed with a classic stainless-steel bracelet that has been carefully crafted for optimal comfort.

TAG Heuer Carrera Chronograph, £4,395; 

For petrolheads: TAG Heuer Formula 1 x Senna Special Edition

This handsome watch is a tribute to the racing legend Aryton Senna, who had been a TAG Heuer ambassador since 1988, decked out in his trademark bright yellow. Also marking the watchmaker’s ongoing partnership with the non-profit Senna Foundation, the timepiece features a number of special touches including an exclusive tachymeter scale on the bezel and a black strap lined with yellow stitching and an embossed “S” pattern.

TAG Heuer Formula 1 x Senna Special Edition, £2,650;

For design aficionados: TAG Heuer Monaco

With its bold, square design and retro good looks, the TAG Heuer Monaco is a true horological icon. For 2020, it’s been giving a stylish update, including being presented on a metal bracelet for the first time in almost two decades. This new model comes powered by Calibre Heuer 02, the watchmaker’s renowned in-house movement that delivers an impressive power reserve of 80 hours.

TAG Heuer Monaco, £5,600;

For the fitness junkie: TAG Heuer Connected  

TAG Heuer’s take on a smartwatch brings together the best in portable technology with the style and sensibility of a traditional timepiece. This unisex watch can be easily adapted to suit any lifestyle, from personalised day-to-day notifications to delivering advanced sport and activity tracking.

TAG Heuer Connected, £1,495;