On goal: Richard James London

The Savile Row tailor has launched a new collection of bold and beautifully crafted street and sport clothing

Style 11 May 2020

Richard James London is a new collection of street and sportswear from the Savile Row tailor
Richard James London's new collection is a mix of bold colours and sharp lines
Smart casual from Richard James London
Richard James London's new collection will take you from a work out to work call
The new Richard James London collection is made for working out and everyday wear

Showing the impeccable timing of a well-placed shot on goal, Richard James has just launched a street and sport collection that marries the Savile Row tailor’s sharp lines with a more relaxed aesthetic and technical fabrics.

Perfect for taking you from a HIIT session to a Zoom meeting, Richard James London is a collection of active and sportswear clothing for men divided into three categories. Voyage comprises bombers, blazers, field jackets, shirts and knitwear, made for those who want to keep smart on the move. Active is the most technical part of the Richard James London collection and its performance T-shirts, track pants, shorts and hoodies are made from breathable fabrics, ready for a workout. The Core part of the collection includes everyday essentials including polo shirts, jersey T-shirts, chinos and sweatshirts.

Richard James London has been launched with a campaign evoking the feeling of connection created by supporting a sports team. The price point is lower than its Savile Row cousin but it uses a similarly bold colour palette, modern fit and strong lines. A standalone Soho store is slated to open later this year.

The collection is available now from £55; rj-london.com