Photography
Roger Rich
Fashion director
Jo Levin
Casting
Holly Goodchild at The Communications Store
Photo assistant
Matt Foxley
Fashion assistant
Julia Lurie
Grooming
Tyler Johnston at One Represents using TYLER by Tyler Johnston
Location
Modus PR
In association with

Giorgio Armani has long had a vision for an elegant lifestyle in which he could offer customers not only clothing, but fragrances, furniture and, of course, accessories. The Private Bag is his latest, named to reflect the fact that today we carry around an increasing number of personal, everyday essentials.
Combining traditional craftsmanship with functionality, this bag is a practical, timeless piece. Its distinctive feature is its 1cm-thick matte, dark piping; hand-painted, sometimes contrasting with the base colour, to emphasise the simple shape. The use of thick thread for tone-on-tone stitching and the tumbled calfskin leather give a tactile, masculine feel. Lined with cotton twill in the same colour as the piping, the interior has several pockets and compartments. Here, it is modelled by artist Clym Evernden, whose daily tools comprise paper, pens and phone. armani.com