Spring’s arrival brings more than just a welcome dose of vitamin D. As the season of fresh beginnings and flourishing social calendars, it’s a time when diaries fill with swoon-worthy weddings and sumptuous cocktail parties, all of which require an equally exquisite wardrobe. Fortunately, social dressing is Favourbrook’s forte. The spring/summer 2025 collection sees the brand once again weave together classic British tailoring with just the right amount of flamboyance, proving that true sartorial excellence is never without a little personality.

Born from a fresh-faced art student’s fascination with striking fabrics and vintage textiles, the brand has always been an expression of artistic individuality. Favourbrook made its Jermyn Street debut in 1990, stepping into a neighbourhood defined by menswear luminaries like Hackett, Hawes & Curtis and Thomas Pink. And as the saying goes, you are the company you keep. 

With each piece handmade in the UK, Favourbrook upholds a level of tailoring and craftsmanship that is becoming ever more elusive. Even through the rise of hybrid dressing in the post-Covid years, the brand remained steadfast in its dedication to traditional formalwear and the art of dressing up.

Although the brand is rooted in heritage, it is by no means constrained by it. This season, the label takes a bold step into the past, channelling the eclectic energy of the 1980s New Wave scene. A movement defined by its free-spirited, experimental ethos, its influence is seen best in a handsome pink frill shirt. A nod to the traditional tuxedo style with an irreverent bohemian twist. 

A dusty pink linen suit is another standout piece. Effortless in appearance, disciplined in design. It is intentionally cut using a draping technique to create a relaxed silhouette, embodying the belief that looking good begins with feeling good. Comfort breeds confidence, and this suit is a masterclass in both. Contrasted with sharp peak lapels, the ensemble perfectly encapsulates modern refinement while remaining light and breathable. 

Of course, no Favourbrook collection is complete without its signature waistcoats. A cornerstone of the brand, the waistcoat has long played a defining role in its success. The ’90s saw the rise of riotous, hand-painted designs and the brand, while in its infancy at the time, was also at the forefront. With its starring role in Four Weddings and a Funeral, Favourbrook cemented itself as a destination for those who appreciate a touch of the unexpected.

This season, the brand takes a softer approach to the waistcoat, rendered in silk and linen blends in a palette of sky blues, blush pinks and warm butter yellows. Textured florals and moiré silks add depth, while a set of black moiré braces, traditionally concealed beneath, guarantee an impeccable fit.

And for those making an appearance at the season’s most anticipated event, Favourbrook’s official Royal Ascot collection presents a charming capsule guaranteed to have you feeling like a winner, no matter the outcome of your bets. Morning dress takes centre stage, with traditional black, charcoal and navy morning suits offering a polished alternative to the rest of the collection’s pastel hues. A full suite of accessories, from ties and pocket squares to silk cravats, ensures no detail is overlooked, catering to both the seasoned racegoer and the first-time attendee.

Traditional menswear can often feel predictable, even a touch uninspired. But Favourbrook continues to rewrite the narrative with every new season. The spring/summer 2025 collection is more than just a charming display of pastel tones and quality tailoring, it’s proof that heritage and innovation are a lot more compatible – and exciting – than we realise

Favourbrook.com