Fashioned beautifully: Sloane Street

The luxury shopping destination has introduced carefully considered measures to make post lockdown shopping safe, peaceful and pleasurable

Style 24 Jun 2020

Sloane Street is leading the way in offering safe, socially distanced shopping services

Sloane Street is leading the way in offering safe, socially distanced shopping

Knightsbridge is often perceived as the premium shopping thoroughfare. Yet, just off the hectic hustle and bustle (in usual times) of that road lies Sloane Street – a wide, calm avenue of luxury boutiques. With last week’s easing of restrictions for non-essential shopping, Sloane Street is adapting to dealing with our new way of life after confinement with a range of unique and carefully considered measures that prioritise the health and wellbeing of staff and visitors.

Internationally recognised as one of the world’s most prestigious fashion destinations, Sloane Street is like London’s exclusive luxury village. Its impressive range of retailers comprises some of the UK and Europe’s famous luxury houses alongside a number of exciting independent boutiques.

Sloane Street is one of the world's most desirable shopping destinations
Sloane Street is one of the world’s most desirable shopping destinations

For the full run of Sloane Street’s one kilometre length, its physical structure offers wider-than-average pavements, clearly conducive to social distancing, green spaces, and an unhurried environment, always much less crowded and less densely populated than other centrally located luxury areas, creating a more enjoyable and relaxed shopping experience.

At the heart of Sloane Street is exceptional customer experience, as you would expect from the calibre of companies trading there, and this has been extended to meet current restrictions in accordance with government guidelines. Boutiques have opened with reduced opening hours, and store capacity is being monitored to allow for social distancing between shoppers. VIP shopping experiences can be enjoyed by booking one-to-one appointments inside and outside trading hours to ensure a peaceful and more personal shopping trip.

Sloane Street is the perfect destination for safe post-confinement luxury retail therapy
Sloane Street is the perfect destination for safe post-confinement luxury retail therapy

Some retailers – including Prada – are offering chauffeur services, and kerbside collection allows for contactless delivery to waiting cars that can linger on the street’s single yellow lines for up to 20 minutes. Home delivery within London is a new service offered by a number of stores, with some going further by offering a consignment service allowing for a curated selection of products to be delivered to a customer’s home and only those kept by the customer will be charged for. Digital contact in the form of Zoom, WhatsApp, Facetime or old school phone call is extended by a number of brands, including Bulgari, to offer virtual styling to accommodate customers’ requirements outside a visit to the store.

Cadogan is the majority landlord for Sloane Street and has worked with the retailers to ensure a safe and uncompromised environment and shopping experience. As Hugh Seaborn, Cadogan’s chief executive, describes: ‘Coupled with the newly pedestrianised Pavilion Road that runs parallel, and Duke of York Square, both of which offer a range of food and drink, Sloane Street is a compelling proposition for those who wish to venture out for some safe post-confinement luxury retail therapy.’

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