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Eco chic: House of Fluff - Brummell

Eco chic: House of Fluff

Kym Canter’s eco-friendly company makes luxury faux fur that doesn’t cost the earth

Style 24 Dec 2019

House of Fluff

House of Fluff

House of Fluff uses Earth-friendly materials to create luxury faux fur outerwear that is as warm as it is sophisticated.

Stylist and creative director, Kym Canter sold 26 of her own animal fur coats to establish House of Fluff in New York in 2017, as a womenswear brand that does not harm animals or have any negative impact on the environment.

The brand is actively partnering with scientists to develop compostable bio-based faux fur textiles. A new addition to the collection is a faux fur shearling made from 100 per cent recycled post-consumer waste.

From $125 (£97); houseoffluff.com