Goodluck Hope x Brummell

Brummell readers enjoyed an exclusive first look inside Ballymore’s spectacular ‘The Lofts’ penthouse collection at Goodluck Hope

People 29 Nov 2021

Goodluck Hope
Guests enjoy a talk by design commentator Tony Chambers
The view to the Millennium Dome from Goodluck Hope
Guests enjoy socialising in Ballymore’s The Lofts penthouse collection at Goodluck Hope

Brummell magazine was delighted to invite an exclusive selection of its Brummell network to a design-focused evening exploring the inspiration behind Ballymore’s The Lofts penthouse collection at Goodluck Hope.

The unique collection of 19 penthouses named The Lofts is the latest range of luxury two- and three-bedroom apartments to be completed at the development, characterised by a refined industrial aesthetic, loft-style architecture and remarkable waterside views across London – looking directly out across the River Thames to the Millennium Dome.

This provided an urban yet enchanting setting for guests to enjoy a convivial drinks reception with delicious canapes while exploring one of the two-bedroom loft show apartments.

To give guests an insight into the inspiration behind the elegant yet eclectic interior design of The Lofts, a fascinating discussion was held between renowned design commentator, creative director and former editor-in-chief of Wallpaper*, Tony Chambers, and Tom Chalmers, managing director of innovative design and concept firm AvroKo, who were involved in the design.

Chambers referenced how the industrial loft aesthetic that became popular in the 1980s has been making a comeback in contemporary interior design, and it was interesting to consider how the requirements of spaces have changed in the post-pandemic world. For example, The Lofts show apartment features a stunning, spacious home office with a balcony overlooking breath-taking views, yet it is also equipped with a reclining lounger and a drinks cabinet that make it a decadent den in which to host after-work drinks.

Indeed, designed to be an impressive space for entertaining, the show apartment nods towards hedonism with its bold and sophisticated mix of art and bespoke and vintage furniture pieces, such as a vintage drinks trolley and lamp, stainless steel liquid-like organic mirrors, custom-made speakers and vintage Italian ’70s coffee tables in glass and stainless steel, and travertine. Its enclosed, verdant terrace adjoining the open-plan living and dining room adds a cosy sense of intimacy, with a large table and seating area that is perfect for alfresco dinner parties.

The drinks and conversations flowed late into the evening, with the lights of London providing a twinkling backdrop.