One of the UK’s oldest motorcycle brands is getting the Savile Row treatment with a clothing line and London “atelier”. Norton Motorcycle Company, founded 125 years ago and relaunched 15 years ago, is throwing the covers off a lifestyle apparel line created in collaboration with Nick Tentis from the venerable tailors’ terrace. Hence an “atelier” rather than a plain old “shop”, which can be found at the Bike Shed in Old Street. The company’s line-up of bikes, the Commando 961 SP, the CR and the V4SV superbike, will also be on show.

nortonmotorcycles.com; bikeshedmoto.co.uk