Whether you’re a motoring enthusiast or not, there is something about the presence of a Rolls-Royce that makes you turn your head. Perhaps it’s the imposing size, distinguished design or effortless motion – whatever it is that draws your eye to these majestic vehicles, there is no doubt they command attention wherever they go.

There’s often an assumption that Rolls-Royce cars are made to be chauffeur-driven. However, when the first Ghost model was released in 2009, the marque’s clientele of business leaders, founders and entrepreneurs were unanimous in their feedback that Rolls-Royce had created a car that balanced an effortless experience for passengers, as well as a dynamic feel for drivers.

Following the most successful product in Rolls-Royce’s 116-year history was going to be no mean feat, yet its clients request for a new Ghost was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive.

And to describe the new Ghost as enjoyable would be an understatement. As the most technologically advanced Rolls-Royce car ever created, the sleek new Ghost is built on rigid aluminium spaceframe architecture, featuring all-wheel drive and all-wheel steering for unprecedented poise and surefootedness, whether you are cruising in the city or exploring in the countryside.

Engineering lead, Jonathan Simms, says, ‘Ghost clients told us that it’s the car in their collection that they’re drawn to the most. They love its uncomplicated versatility. It’s not trying to be a sports car, it’s not trying to be a grand statement – it’s simply exceptional and exceptionally simple. When it came to creating a new Ghost – one that outshines its incredibly capable predecessor – the engineering team had to start from scratch. We pushed our architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly useable.’

The understated design reflects Rolls-Royce’s “Post Opulent” design philosophy, rejecting superficial expressions of wealth, yet features all the contemporary luxuries you would expect from Rolls-Royce, and more – including interior components tuned to a specific resonant frequency to create a sense of serenity, and doors that electrically open and close with the lightest touch.

Equipped with a hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm, this car is impressively powerful, without being intimidating, giving customers – men and women – of every age all the more reason to drive it.

From £208,000; rolls-roycemotorcars.com