In what feels like a throwback to the days of personalised sun visors, Abarth – the racing arm of Fiat – has launched a bespoke service that allows owners to brand their cars with the moniker of their choice in celebration of its 70th birthday this year. In place of the famous ‘Abarth’ decal, you can now have your name, your loved one’s name or even your pet’s name emblazoned on the side of your new car next to a choice of 16 flags. Shouts of despair and sacrilege may be loud and clear, yet hopefully, someone with the good taste to buy an Abarth will resist the temptation to have “Gavin 4 Stacey” on the side of their car.
Naming rights: Abarth
Abarth introduces vehicle personalisation to celebrate 70 years