Aston often tops the charts when it comes to global ‘cool’ brands – against any brand, not just automotive. So it comes as no surprise that it has chosen to try its hand at luxury objects outside of those with four wheels. The latest to join a burgeoning list of collaborations is the Aston Martin Helicopter, in association with Airbus. This follows a carbon track bike, a condominium project in Miami and even a co-branded Scottish whisky. All fairly in keeping with Aston’s glamorous Bond connotations, but how far will they go?

astonmartin.com