Acqua di Parma may be best known for its fragrances, but the Acqua di Parma shave is an art that has been handed down through generations of Italian men. Now, in its new barbiere in the Designer Street Room at Selfridges, the capital’s men can experience the same time-honoured ritual. Divided into three categories – shave, hair and facials – each service has been carefully put together to offer a revitalising treatment, ranging from the Express Shave and a Traditional Italian Shave, to the Prestige Shave for those want the full package.
Chop shop: Acqua di Parma
With its new mens shaving treatments, Acqua di Parma brings its traditional Italian charm to Selfridges' Designer Street Room