Internationally recognised as one of the world’s best-selling and most unique fine art photographers, David Yarrow’s evocative black and white images are immediately recognisable.
Over the last year, Yarrow has travelled the world in search of new stories to tell, with the goal of highlighting the beauty of the planet as well as the impact that we as humans have upon it.
Presented over two floors, the show, ‘It’s Five O’Clock Somewhere’, is on display at Maddox Gallery in Westbourne Grove. It will be headlined by the artist’s acclaimed TAG Heuer campaign with supermodel and actress Cara Delevingne.
Speaking of one of the campaign’s images (an incredibly striking shot of Delevingne posing, unfazed, in front of a ferocious lion), Yarrow says, ‘Yes, it was a commercial shoot with one of the world’s most famous women, but I think it goes beyond that and the image will be coveted by collectors. It grabs the eye and then holds it in a vice-like grip. Everything about the work is viscerally powerful’.
He goes on to explain that, incredibly, the picture is completely real and exactly as perilous as it appears. ‘This image is not manipulated – there were five yards between her and the lion. At no stage did she show tension or anxiety, and that made my job so much easier,’ he says.
Other highlights of the exhibition include attention-grabbing staged photographs of collections of characters and animals, sometimes in incongruous situations, such as The Barber Off Fairfax, which features a motley crew of unlikely misfits – and a horse. Another striking composition, Crazy Horse is set in a Montana saloon, featuring a Native American chief and a live wolf among its subjects.
The exhibition will also feature new images from Alaska, Montana and Utah in America as well as new work from Kenya, Ethiopia, Zambia, South Africa, China and Iceland.
It’s Five O’Clock Somewhere is at Maddox Gallery, Westbourne Grove, London W2 5RU until Tuesday 13 November; maddoxgallery.com